Developing branded content, photography, and social media campaigns for a growing beverage brand, combining creative production with content strategy and ongoing marketing support.
Through Cinetailor Creative, I've worked with Celzo, a functional agua fresca brand, to develop and produce visual content supporting its social media presence, marketing initiatives, and retail growth. Our work includes branded photography, short-form video, social content planning, and creative campaigns. My involvement spans pre-production planning, production coordination, cinematography, and collaboration with our creative team to bring content from initial concepts through final delivery. Working with Celzo has strengthened my experience balancing creative storytelling with the ongoing content needs of a consumer brand.
Celzo is a functional agua fresca brand bringing a fresh approach to traditional flavors through a modern, health-conscious beverage.
Through Cinetailor Creative, I've helped support the brand's marketing efforts by developing and producing visual content designed for social media, product storytelling, and retail-focused campaigns.
Our work includes lifestyle photography, product-focused video, founder-led content, and short-form social media campaigns. Each production requires coordinating creative concepts, production logistics, and deliverables while keeping the brand's identity and marketing goals in mind.
This partnership has given me experience working closely with a growing consumer brand, balancing creative direction with the practical demands of an ongoing content schedule.
Creative Production & Planning
Helped organize content productions, coordinate schedules, prepare creative concepts, and manage the resources needed for photography and video shoots.
Brand Content Development
Contributed to lifestyle, product, and founder-focused content designed to communicate Celzo's personality and connect with its audience.
Social Media & Marketing
Supported the development of content for Instagram and TikTok, working with the team to align creative deliverables with marketing priorities and retail initiatives.
Creative Team Collaboration
Worked alongside our internal creative team and Celzo's founders to coordinate feedback, manage production needs, and move content through production and post-production.
Content Delivery & Workflow
Helped organize creative assets, coordinate editing and design needs, and support the delivery of content for ongoing marketing campaigns.
Creating photography and video content for a Division I college football program, supporting sports marketing, social media, and visual storytelling in a fast-paced athletics environment.
Supporting a brewery's digital presence through website redesign, content organization, and creative project coordination, bringing together design, functionality, and brand storytelling.