Supporting healthcare marketing initiatives through video production, post-production management, and creative collaboration, helping transform campaign concepts and raw footage into engaging branded content.
During my time at Middle Way Marketing, I grew from Assistant Video Editor to Video Editor, supporting the production and post-production of marketing content for healthcare and aesthetic practices. My responsibilities included editing branded videos, managing media workflows, organizing production assets, and supporting on-location shoots as a Director of Photography. I worked closely with creative teams to deliver consistent, engaging content across multiple client projects. Beyond video production, I also created the wireframe for Middle Way Marketing's entire website using Adobe XD, contributing to the planning and structure of the company's digital presence. This experience strengthened my skills in creative production, post-production management, digital design, and cross-functional collaboration.
Middle Way Marketing is a healthcare-focused marketing agency where I developed my experience in video production, editing, and creative workflows.
My work involved supporting branded content and marketing productions, organizing media assets, preparing editing projects, and collaborating with the creative team to bring projects through post-production.
As my responsibilities grew, I also took on cinematography work for productions across Texas and California, contributing to both the planning and execution of video shoots.
This experience helped strengthen my understanding of how creative teams operate, from production logistics and asset management to editing, feedback, and final delivery.
Post-Production Management
Organized footage, synchronized multicamera interviews, prepared proxies, and managed editing projects to support efficient post-production workflows.
Video Editing & Content Delivery
Edited branded video content, incorporated creative feedback, and prepared final deliverables for client review and distribution.
Production & Cinematography
Served as Director of Photography on multiple productions, supporting interview setups, lighting, camera operation, and on-location production needs.
Creative Team Collaboration
Worked with producers, editors, and other creative team members to coordinate project assets, communicate progress, and keep deliverables moving through review and approval.
Digital Asset Management
Maintained organized project files and media libraries using shared storage systems and collaborative platforms to support team access and efficient handoffs.
Website Wireframing & Digital Design
Created the wireframe for Middle Way Marketing's entire website using Adobe XD, helping establish the site's layout, page structure, and overall user experience. This project expanded my responsibilities beyond video production into website planning and digital design.
Creating photography and video content for a Division I college football program, supporting sports marketing, social media, and visual storytelling in a fast-paced athletics environment.
Supporting a brewery's digital presence through website redesign, content organization, and creative project coordination, bringing together design, functionality, and brand storytelling.